As Premier Marketing we have, over the last twenty years, established a reputation as a promotional merchandise supplier that you can trust.
As Action Promote we will continue to grow and develop through focusing on what we do best – delivering creative, cost-effective branded products to organisations requiring merchandise to support their corporate marketing activity.
Driven by our core values of Care and Creativity, we’ve accumulated years of experience in brand management and have been trusted by some of the world’s largest brands. Our dedicated team strive to save you the time and worry of sourcing innovative, ‘out of the box’ and often extraordinary products that will advance your brand and ensure a substantial return on investment.
We also have two other specialist divisions:
Family owned since 1975, our print division provides high quality digital and litho printing services throughout Sussex and the surrounding areas.
Our in-house design and print offerings give us a unique advantage.
As your single source marketing support partner we’ll reduce hassle and increase brand consistency. What’s not to like?
Attending exhibitions and trade shows can be hugely beneficial for your business – but only if you plan effectively beforehand, execute effectively on the day and follow up effectively afterwards! Based on our experience, we’ve pulled together five top tips for doing all of this really well so that your investment is money (and time) well spent.
1. Analyse why you are exhibiting
Before you even consider going to an event, think carefully about why you are attending and how your company will benefit from the considerable investment involved. Set some specific goals based on key metrics, eg. number of new leads, revenue on the day or quantity of samples distributed. Measuring your results against these goals will enable you to determine how successful the event was.
2. Assess your budget for the event
This should go without saying, but it’s surprising how many exhibitors don’t give a thought to budgets prior to planning for an event. If exhibitions and trade shows are a key part of your marketing plan then they must be budgeted for like any other campaign. How else will you be able to determine ROI?
Once you’ve settled on your overall budget, it’s then time to apportion it between the various priorities. A recognised formula is:
3. Plan your stand carefully
If you’ve ever attended an exhibition or trade show as a visitor, you’ll know that there are always a few stands that really grab your attention and stick in your memory. What was it about these exhibitors that made them stand out from the crowd? Put yourself in the shoes of a visitor to the event and think carefully about how to make your stand the one they remember for months afterwards.
4. Have a strategy to implement on the day
What can you do to engage with your target audience at the event? Consider running a competition, raffle or quiz to give your sales team an opportunity to engage with attendees. The prize offered doesn’t need to cost the earth in order to attract attention – gift vouchers or free samples of your product work well. Create a fun challenge and you’ll have no problem attracting people to your exhibition stand. If you can also collect prospects’ business cards or contact details these can be used for following up leads after the event.
5. Have a post-event plan
Without a doubt, this is the most crucial step because failing to follow up hot leads after an event can counteract all the time and money invested beforehand. Effective follow-up, however, will increase your ROI dramatically. It’s all too easy to get back to your desk and jump straight back into the daily whirlwind, but this must be resisted. Make sure you allocate a few hours each day for the next couple of weeks to follow up every lead forensically – it’s essential!
Do you have an event coming up? Please allow plenty of time to organise your merchandise – we would recommend 4 weeks minimum.
or call us on 01444 25 77 44
We can discuss your promotional merchandise requirements and send you some ideas.